Until now most eye-tracking companies focused their energies on developing products in the lab—treating fieldwork as an afterthought. Positive Science has a different point of view. We think participation in fieldwork is critical to developing better systems. We`re just as technically minded as everyone else, but we`re also not afraid to lace up our boots, role up our sleeves and get dirty in real-world situations. In fact, our commitment to customer projects has taken us all across the globe and even to one of the most isolated inhabited islands in the world. When we`re not out in the field, we`re hard at work creating solutions that are as innovative as they are reliable. Our hardware is versatile and our custom design capabilities allow researchers to explore novel applications in all areas of eye tracking. Our software provides an affordable eye-tracking solution for the Mac OS platform that uses intuitive calibration and custom graphics.