The Horticultural News is a bi-monthly magazine published as an information source for one of Kenya's most important agricultural sectors, employing millions and earning billions. Appearing in both the hard and electronic versions, the magazine is being positioned as the most authoritative source of information on the fresh produce sector in East Africa. Through www.hortinews.co.ke, we post an Internet version of the magazine, where we are running updates on the sector as newsbreak. It seeks to link producers, inputs and service providers, regulators, buyers and consumers by putting together developments that impact on the fresh produce value chain.